Performance Marketing Associate

Required Experience: 4+ Years

About the Role

We are looking for a Performance Marketing Associate – D2C Ecommerce to join our team. This role focuses on planning, launching, and managing performance-driven digital campaigns for D2C e-commerce brands.

The position is centered around driving sales on brand websites through data-led media buying, campaign optimization, and close coordination with clients and creative teams to ensure strong ROI and scalable growth.

Key Responsibilities

• Launch, manage, and optimize performance marketing campaigns for D2C e-commerce brands (sales on brand websites) across Facebook, Google AdWords, LinkedIn, Twitter, and other relevant platforms
• Plan and execute media planning strategies for all campaigns
• Prepare and share regular reports on campaign performance and business outcomes with clients
• Manage and prepare for client meetings, including performance reviews and strategy discussions
• Handle client meetings independently and manage ongoing client communication
• Provide creative recommendations and plan monthly creative requirements in collaboration with the creative team

Required Skills & Experience

• Prior experience working with e-commerce or D2C brands as an agency partner or in-house employee
• Proven experience handling e-commerce campaigns on Facebook and Google with small to mid-scale budgets
• Strong understanding of digital marketing concepts and industry best practices
• Experience with email campaigns and marketing on e-commerce marketplaces (preferred)
• Knowledge of Google Analytics and attribution setup for performance campaigns
• Strong communication skills with the ability to manage day-to-day client interactions and weekly/monthly meetings
• High attention to detail and accuracy
• Strong numerical and analytical skills
• Proficiency in Excel and PowerPoint
• Must have own laptop and work-from-home infrastructure
• Good creative understanding with the ability to provide creative references and define creative requirements regularly

Success Metrics

• Improved ROAS, conversions, and revenue from D2C performance campaigns
• Consistent achievement of campaign KPIs across platforms
• High client satisfaction through clear communication and performance reporting
• Effective collaboration with creative teams leading to stronger-performing ad creatives