Performance marketing that survives the P&L.
Media, creative, retention and technology run by one senior team, measured on contribution margin, not on the dashboard screenshot.
Platforms we run
Meta
Google
Amazon
Shopify
A few of the brands we work with
What we've built for the brands that trust us.
Websites, ads, creative and lead generation, run for D2C brands, B2B companies and education. Here is what we run for each of them.Websites, ads, creative and lead generation for each brand.
Our expertise
Every discipline.
One growth partner.
Creative, media and technology. Working together.
- Performance MediaTurn attention into qualified demand.MetaGoogleAmazonLead generation
- Conversion TechnologyBuild digital experiences that convert.Website DevelopmentApp DevelopmentCROAutomations
- Content MarketingContent that earns attention and drives action.Performance creativesSocial mediaUGCEmailers
- Brand & PackagingMake your brand unmistakable.Logo DesignPackagingUI/UXDesign & Communication
- Retention & Follow-upGive customers a reason to come back.EmailWhatsAppLoyaltyFollow-up
- Organic TrafficGet discovered in search and AI answers.SEOAEOGEO
Who we work with
Three kinds of business, one method run three ways.
D2C, B2B and education buy differently, so the stack, the follow-up and the number we judge the work on differ.
Illustrative view 
D2C brands
Prospecting and retargeting on Meta and Google, Amazon and quick commerce listings, the store itself, and the email and WhatsApp flows that bring buyers back.
Judged on contribution margin, not platform ROAS.
- Website
- CRO
- Performance
- Amazon
- Quick commerce
- Creative
- Social
Illustrative view 
B2B companies
A website built to explain a considered purchase, paid search and social that reach the buying committee, and lead capture that reports qualified leads back to the platforms.
Judged on qualified leads, not form fills.
- Website
- Lead generation
- Creative
- Social
Illustrative view 
Education
Search and social for the parents and students deciding, landing pages that answer their questions, and a CRM and WhatsApp follow-up that carries an enquiry through to admission.
Judged on admissions, not clicks.
- Website
- Lead generation
- Creative
- Social
We don't just advise on the stack. We run it.
Media, quick commerce, checkout, retention and measurement, set up and run by one team.
Media
- Meta
- Google Ads
YouTube
TikTok- LinkedIn
Quick commerce
Blinkit
Instamart
Commerce and checkout
- Shopify
GoKwik
Shopflo
Razorpay
Retention and CRM
MoEngage- WhatsApp
Measurement
- GA4
Tableau
Adobe
Mixpanel
How we do it
Four weeks to a working engine, built around what you need.
Pick the goal. Each one starts with a read of the account in week one and ships in weeks two to four.
Find new customers
We build the model first: contribution margin, break-even ROAS and CAC ceiling. Then paid media on Meta, Google, Amazon and quick commerce, or lead generation for B2B and education, is planned to stay inside it.
Performance media
Build visibility
Search, AI answers and social make you easy to find before anyone clicks an ad. SEO, AEO and GEO work sits next to content and creative, so what ranks is also what converts.
Organic traffic
Convert and retain
Site changes, checkout and CRO ship alongside the ads, because traffic is wasted on a page that leaks. Email and WhatsApp follow-up then bring buyers, parents and leads back.
Conversion technology
Protect reputation and margin
Reviews and replies are managed so trust is not lost after the click. Weekly optimisation runs against contribution and monthly against the P&L, so spend that stops paying is cut.
Online reputation
Selected work
Real projects, shown properly.
About the studio
Creative, media and tech run as one growth system.
to learn more
MMC is a growth studio for D2C, B2B and education brands. We take on uneven growth, spend that outruns margin, and a brand, site and media plan that pull in different directions.
One team, one number
Media, creative, retention and the website sit with one senior team, judged on contribution margin, so the ad, the page and the follow-up are built together.
Maths before media
We model break-even ROAS, CAC ceiling and payback first, so spend buys profit, not just revenue. Then we optimise weekly, and we are measured on staying.
The numbers we start with
Know these four before you spend another rupee.
Free calculators for the maths every plan has to survive. Put in your own figures and see where you stand.
Guides & tools
Latest insights, plainly put.
Margin, ROAS and attribution, explained without the jargon.
See all guides
GuideWhy ad dashboards over-count sales
Meta, Google and your store each count their own conversions, so the totals never match. Here is why dashboards over-count and how to read results anyway.
Read the guide
GuideContribution margin and break-even ROAS
What one order leaves behind after product, shipping, fees and returns, and the ROAS a campaign must beat to break even. Includes a calculator for your costs.
Read the guide
GuideHow D2C brands test ad creative
A repeatable way to test hooks and angles, read the results against your break-even ROAS and refresh creative before ads tire. Written for D2C brands.
Read the guideCommon questions
Questions we get asked before a first call.
What does Monday Marketing Company do?
Monday Marketing Company is an India-based growth partner. One senior team runs paid media, creative, retention, search and websites together for D2C brands, B2B companies and educational institutes, and judges the work on profit and qualified enquiries rather than on platform-reported vanity numbers.
Who do you work with?
D2C brands are our deepest story: Meta, Google, Amazon, quick commerce and Shopify, judged on contribution margin. We also work with B2B companies that need qualified leads over longer buying cycles, and with schools, colleges and institutes that need enquiries turned into admissions. See our education marketing and college admission marketing pages.
How is MMC different from other agencies?
We start from unit economics, not from ad accounts. In week one we build the model: contribution margin, break-even ROAS and CAC ceiling. Creative, media and site changes then ship together, because they only work together, and we are measured on staying, not on a launch.
What happens in the free audit?
A senior strategist reads your account, funnel and cost sheet: break-even economics, account structure, tracking and creative. You leave knowing which system to fix first. It is a read of your numbers, not a sales presentation, and if we are not the right fit, we say so.
How do you measure results?
Against contribution margin for D2C, and against qualified leads and admissions for B2B and education. Optimisation runs weekly against contribution and monthly against the P&L. You can test your own numbers first with our free calculators for break-even ROAS, CAC runway and LTV to CAC.
Which platforms and tools do you run?
Media on Meta, Google, Amazon, YouTube, TikTok and LinkedIn. Quick commerce on Blinkit, Zepto and Instamart. Stores on Shopify with GoKwik, Shopflo and Razorpay checkout. Retention on Klaviyo, MoEngage and WhatsApp. Measurement in GA4, Tableau, Adobe and Mixpanel, set up and run by one team.
How long before the engine is working?
The plan has three stages. Week one is the read of the account and the unit-economics model. Weeks two to four are when creative, media and site changes go live together. From month two we compound with weekly and monthly optimisation. We do not promise results before we have seen your numbers.
How do I get started?
Book a strategy call with a senior strategist, or send us your name, work email, website and what you sell using the form on this page. We will read your numbers and tell you the first things to fix. There is no deck and no pitch in the first conversation.
Ready when you are
Let's find out what a customer is actually worth.
Tell us what you sell and where it lives online. A senior strategist reads your numbers and tells you the first things to fix. No deck, no pitch.
