SEO services that get you found by buyers and AI.
Technical health, content built around search intent, and the structure that lets search engines and AI assistants understand and quote you.
In short
Search engine optimisation (SEO) services make your website easy for search engines and AI assistants to find, understand and recommend for the searches your buyers make. MMC runs SEO in India for ecommerce, B2B and education brands that want more qualified organic traffic and want AI answers to describe them accurately.
- Technical foundation. A site that loads fast and can be crawled and understood.
- Content for intent. Pages built around what buyers actually search, in the order they search it.
- Structured to be quoted. Clear definitions and structured data, so answers can be lifted accurately.
Read the full guide
Monday Marketing Company (MMC) does SEO for D2C, B2B and education brands, including the answer-engine work that decides whether AI assistants quote you.
SEO now includes AI search
Classic SEO still gives a site its base: pages that load, can be crawled and answer the search. On top of that, buyers now get answers from AI summaries and assistants, so the same pages also have to be easy to quote. We plan that as one programme under AI SEO.
Two disciplines do most of that work. Answer-engine optimisation shapes pages so a snippet, a voice reply or an AI summary can lift a clear answer. Generative-engine optimisation builds the consistent sources and mentions that tools such as ChatGPT, Perplexity and Gemini draw on.
SEO company or SEO consultant: what you get
An SEO consultancy, or a single consultant, usually audits your site, sets the priorities and advises your team, who then make the changes. That suits a business with its own developers and writers, and someone in-house to own the plan.
An SEO company does the work as well as the plan: technical fixes, page and content builds, structured data and monthly reporting, run by one team. That is how MMC works, and it suits brands without that capacity in-house, or whose search work needs to move with paid media, the website and content. If you already have a team that ships changes quickly, a consultant may be the better fit, and we will tell you so.
Local searches and the content behind them
Searches by place start on the map, not on your site. A well-kept Google Business Profile answers them with hours, services and reviews.
The pages that rank and get quoted are built from buyer questions. Our content marketing work plans and writes them, so search, answers and social share one research base.
What affects the cost of SEO services
SEO is priced on scope, not on a promise of rankings. The main drivers are the size and technical state of the site, the number of pages, products or locations in scope, how much new content is written each month, and whether link building and digital PR are part of the work.
We read the site first, then propose a monthly scope you can check line by line. See also our local SEO services for businesses that win searches by place.
What we do in SEO.
From the technical base to being quoted by AI answers, for D2C, B2B and education sites.
- Technical SEO. Crawling, indexing, speed and site structure fixed so search engines can read the site properly.
- Content and search intent. The questions buyers ask, grouped by what they want to do next, and the pages and guides that answer them.
- On-page SEO. Titles, headings, copy, internal links and structured data on category, product, service and guide pages, written to rank and to convert.
- AEO and GEO. Answer-first copy, schema and clear entities so AI answers can quote you.
- Authority and links. Earned mentions and relevant links that build trust without shortcuts.
- Local and marketplace search. Google Business Profile and listing work where buyers search by place or by marketplace.
Why brands choose MMC for SEO
SEO compounds. We build it so the work still pays after the month ends.
- Search and conversion together. We write for ranking and for the sale, because traffic that does not convert is not growth.
- Ready for AI search. Pages are structured to be found in classic results and cited in AI answers.
- Joined up with paid. Search data feeds our ads, and ad data shows which pages deserve more SEO effort.
- Reports without vanity. We report on enquiries and orders from search, not only on rankings.
AI answer
Pick a stable shoe with firm midfoot support and room in the toe box. Try pairs on late in the day, when feet are at their widest.
Featured snippet
A stable running shoe has a firm midsole, a wide base and room in the toe box.
yourstore.example › running › flat-feet- guide.example
- reviews.example
- forum.example
- yourstore.example › guidesChoosing a running shoe for flat feet
Answer tracking Are we cited when buyers ask?
- how to choose a running shoeCited
- running shoe for flat feetCited
- running shoe for a first marathonNot yet
The work, shown
What we actually do to get you found.
- 01
Fix what stops pages being found.
Speed, crawling and page structure come first, because good content cannot rank on a site search engines struggle to read.
- 02
Mark up pages so results show more.
Structured data tells search what each page is, so your result can move up and carry more detail.
- 03
Write the direct answer first.
A short, plain answer opens each page, so search can lift it as a featured snippet.
- 04
Get quoted in AI answers.
Clear definitions, FAQs and steady facts give assistants something accurate to cite, with your page as the source.
- 05
Track questions, not just rankings.
A fixed list of buyer questions is checked month after month, with enquiries and orders reported beside it.
Where it leaks
Five ways SEO goes wrong.
- 1
Technical SEO
Publishing content on a site search engines struggle to read.
Slow pages, broken links and blocked resources stop good content from being found, however well it is written.
How we run it. We audit and fix the technical basics: speed, crawlability, mobile usability, page structure and duplicate content.
- 2
Search intent and topics
Writing about what you want to say, not what people search.
Buyers search in stages, from a vague problem to a specific supplier. Content that ignores those stages misses most of them.
How we run it. We map the searches buyers, parents and shoppers make, group them into topics, and plan content that answers each stage.
- 3
Landing and category pages
Thin pages that neither rank nor persuade.
A page that ranks but does not answer the question or show the next step sends traffic away.
How we run it. We build category, service and landing pages with clear structure, answers and a next step, so traffic becomes enquiries and orders.
- 4
Answer-engine optimisation
Ignoring how AI assistants pick their sources.
More people now ask an assistant instead of scrolling results. Assistants tend to quote pages that give a clear, well-structured answer.
How we run it. We add clear definitions, FAQs and structured data, so that search engines and AI assistants can understand and accurately quote your pages.
- 5
Authority and reporting
Judging SEO on rankings alone.
A ranking that brings no enquiries or sales is not a result. Visibility only matters when it leads to business.
How we run it. We build authority through relevant mentions and links, and report on qualified traffic, enquiries and orders rather than rankings alone.
Not sure where to start?
Want this looked at for your brand?
On a call, with a senior strategist. We say where we would start and what the first 30 days look like.
Your first 90 days
How we run SEO, month to month.
Days 1 to 30
Audit and fix the foundation
Crawl, speed, structure and indexing are checked and the technical blockers fixed first.
You get: A site search engines can read cleanly.
Days 31 to 60
Map the buyer's questions
We build the topic map around the searches your buyers, parents or students actually make, and the pages that answer them.
You get: A content plan tied to search intent.
Days 61 to 90
Publish, structure and report
Pages go live with clear definitions and structured data so answer engines can quote them, and reporting follows qualified traffic.
You get: Progress read in enquiries and orders, not rankings alone.
The days show the order of the work, not a promise of results. What we find in your account decides how long each part takes.
An SEO agency for brands that are in it for the long run.
A good fit
You want buyers to find you without paying for every click, and can wait for it to compound.
SEO suits D2C brands with a catalogue, B2B companies whose buyers research alone, and colleges whose families search for courses (see college admission marketing and education marketing).
Not a fit
You need leads next week, or a guaranteed ranking.
Search takes time and nobody controls rankings, so urgent demand is better served by paid media while SEO builds.
Common questions
Questions about SEO.
What is SEO?
SEO is the work of making your website easy for search engines and AI assistants to find, understand and recommend for the searches your buyers make, so qualified visitors find you without paid clicks.
How does SEO work with MMC?
We audit and fix the technical foundation, map your buyers' questions to pages, write clear answers that search engines and AI assistants can quote, and report on qualified traffic, enquiries and orders.
How much does SEO cost?
We agree a monthly scope after a call and write it down. The fee depends on the size and state of your site, how many pages and markets are in scope, how much content we write each month, and whether link and digital PR work is included. We do not publish a price list.
What is technical SEO?
Technical SEO is the set of fixes that let search engines crawl, understand and index your site: speed, site structure, mobile layout, redirects, duplicate pages and structured data. It is the base that content and links build on.
What does on-page SEO include?
On-page SEO covers the work done on each page: a title and description that match the search, clear headings, copy that answers the buyer's question, internal links to related pages, image alt text and structured data. Together they help search engines and AI assistants understand what the page is for and when to show it.
Do you guarantee results?
No. Nobody can honestly guarantee a ranking or a timeline. We commit to the work in the monthly scope and to reporting on qualified traffic, enquiries and orders.
Who is SEO for?
D2C brands with a catalogue, B2B companies whose buyers research alone, and education brands whose families search for courses. Not only D2C. We work with D2C, B2B and education brands, and set the work up differently for each: D2C on contribution margin and repeat purchase, B2B on the cost of a qualified lead, education on enquiries, visits and admissions.
Do you offer SEO services for a small business?
Yes, where there is a clear market for what you sell and a site worth building on. For a small business we usually start with local SEO and a few pages for high-intent searches, then add content as enquiries come in. If paid search would bring enquiries sooner, we will say so.
What do you need from us?
Access to your site, Search Console and Analytics, your product or course list, and someone who can approve content. If you are mid-redesign, tell us first.
Do you do local SEO as well?
Yes, for businesses that people visit or call by area. Local business SEO starts with a complete Google Business Profile, consistent business details and location pages with real substance. We run it as part of SEO or on its own through our Google Business Profile and local SEO service.
Do you offer ecommerce SEO services?
Yes. Ecommerce SEO covers category and product page structure, faceted navigation and duplicate pages, product schema, internal links from guides to collections, and page speed on mobile. We judge the work on organic orders and revenue, not rankings alone. See how we run ecommerce SEO for online stores.
Find out what search is missing about you.
On a call, with a senior strategist. We look at how you appear in search and in AI answers.
Run the numbers, read the method
Tools and guides behind the numbers.
CalculatorUnit economicsWhat one order leaves behind, from CM1 to CM3.Open the calculator
CalculatorCAC runwayHow long a new brand burns before it turns.Open the calculator
GuideWhy ad dashboards over-count salesMeta, Google and your store each count their own conversions, so the totals never match. Here is why dashboards over-count and how to read results anyway.Read the guide
Ready when you are
Find out what search is missing about you.
On a call, with a senior strategist. We look at how you appear in search and in AI answers.
Start here
Tell us where growth is stuck.
Send the details below. We will reply by email or WhatsApp.
Rather talk now? Call +91 766 630 9102 or message us on WhatsApp.
Thanks, friend. Your details are in.
We will reply by email or WhatsApp. If you would rather pick the time yourself, book it now.
Your email app should open with your message ready.
Send that email to complete your request. We have not received your details yet. If your email app does not open, call +91 766 630 9102 or message us on WhatsApp.
