Meta, Google, Amazon and quick-commerce media for D2C, B2B and education brands, judged on contribution margin, not on what a platform reports.
MetaReels and feeds
GoogleSearch and Shopping
AmazonSponsored ads
Quick commerceBlinkit, Zepto, InstamartIllustrative scenes. Meta, Google, Amazon, Blinkit and their logos belong to their owners.
Illustrative layouts of Meta Ads Manager and a Shopify orders page. Not a client account, no real figures. Meta and Shopify and their logos belong to their owners.
A performance marketing agency buys and manages paid media for a brand, then answers for what it returns. MMC runs it across Meta, Google, Amazon and quick commerce, with account structure, creative and reporting managed as one system. The work is judged on contribution margin, the profit left after variable costs, not on what a platform reports.
Most brands buy these from separate vendors. Here they share a budget, a creative thesis and one definition of a good result. This is when each one earns its place.
Illustrative layout of Meta Ads Manager. Not a client account, no real figures. Meta and its logo belong to Meta Platforms.
Use it whenYou need new demand: people who do not know you yet, reached in Reels and feeds, where the creative does most of the targeting.
Illustrative layout of a Google results page. Not a client account, no real figures. Google and its logo belong to Google LLC.
Use it whenPeople already search for what you sell. Search and Shopping catch that intent, with your brand search kept apart.
Illustrative layout of the Amazon Ads console. Not a client account, no real figures. Amazon and its logo belong to Amazon.com, Inc.
Use it whenYour buyers shop on Amazon. Sponsored ads are planned with your listings and stock, and read against total sales.
Illustrative layouts of the Blinkit and Zepto apps. Not a client account, no real figures. Blinkit, Zepto and their logos belong to their owners.
Use it whenYour product is bought in minutes on Blinkit, Zepto or Instamart. Ads only work when the stock is there, so they are planned with availability.
Shopify and ecommerce stores
Ads pay back faster when the store they point at is built to convert. Our Shopify development team builds and improves stores alongside the media, so the ad, the product page and the checkout are planned together. Aww Baby is a custom-built Shopify store with GoKwik checkout. OOsh is a Shopify storefront built together with the Meta and Google Ads that point at it.
B2B or education?
We run paid media as lead generation too, where the goal is qualified leads and enrolments, not baskets. Leads go to your CRM and back to the platforms, so campaigns learn from the leads your team accepts.
A customer sees a Reel, searches your brand and buys. Each platform counts the sale under its own rules, so the dashboards add up to more revenue than you banked.
Meta reportsSaw the Reel, bought within 7 days of clicking
Google reportsSearched the brand name, then bought
Amazon reportsSponsored ad on the way to the same purchase
We judge the account on the total: revenue in your store and bank against total ad spend. Platform numbers are used to compare campaigns inside one platform, not to add up the business. Read the guide
Break-even ROAS is revenue per order divided by contribution per order. Below it, you are paying for revenue instead of profit.
On Meta, YouTube and quick commerce, the ad itself does most of the targeting and most of the selling. So we run creative as a testing programme, judged on the same contribution margin as the media.
One brand thesis, then several angles: the hook, the offer and the proof.
Creator and UGC-style video, founder and product footage, shot to cut into many ads.
Hooks, lengths and formats cut from the same footage, plus statics and carousels.
Angles run against each other on a fixed budget, with a rule agreed for what counts as a winner.
Creative tires. New versions of the winners go in before results slip.
CRO, Performance, Amazon, Quick commerce
See the work
CRO, Performance, Creative
See the work
Website, Performance, Creative
See the work
Website, Performance, Creative
See the workWork we built, shown as presentation artwork. Not a live screenshot and not a performance result.
See more of our workA performance marketing agency plans, buys and manages paid media, then answers for what it returns. At MMC that means Meta, Google, Amazon and quick-commerce ads, the creative that feeds them and reporting reconciled to your store data, run as one account and judged on contribution margin.
Media buying on Meta, Google, Amazon and quick commerce, plus the creative and reporting that go with it, run as one account structure. For D2C brands it is judged on contribution margin; for B2B companies and educational institutes, on qualified leads and enrolments.
Start where your buyers already look for you and where your margin can carry the spend. Google catches people already searching, Meta creates demand, Amazon and quick commerce matter when your buyers shop there. We settle the order in the audit, against your break-even ROAS.
On contribution margin, and on blended results reconciled to your store data, not on platform-reported ROAS. Break-even ROAS is the floor. It is revenue per order divided by contribution per order, and you can work yours out with the free break-even ROAS calculator.
It depends on ad spend and scope, so we quote after the audit call, once we have seen your accounts. Your ad spend is paid to the platforms and sits outside our fee.
A general agency is often judged on reach, clicks or the ROAS a platform reports. A D2C performance marketing agency starts from your unit economics: contribution margin, break-even ROAS and what a customer is worth over time. Creative, media and the store are planned together, and results are checked against your own orders.
We do. D2C is where we go deepest, but we also run paid media as lead generation for B2B companies and educational institutes. There the goal is qualified leads and enrolments, not baskets and repeat orders, so the work is set up differently. See the B2B and education pages.
We agree terms on the audit call, once we know what you need.
Ready when you are
On a call, with a senior strategist. We read your accounts against your break-even ROAS and plan the first 30 days.
