The role
Your words go live, get tested and come back with numbers. Then you write a better round. As a Performance Copywriter at MMC, you write hooks, video scripts, ad copy, landing pages, and email and WhatsApp flows, judged on results rather than opinions. You write the angles our Creative Strategist plans, for D2C brands first and for B2B companies and educational institutes too, and you read the results with the buyers. The role is open on-site in Indore or remote within India. Remote hires may occasionally be asked to visit our Indore office.
Service pages for this work: Performance creatives and Email marketing and CRM.
Why you'll love this role
- Every test tells you what worked, so your writing gets sharper each round.
- Ads, pages and flows in one role: you learn the whole funnel.
- You sit with strategists and buyers every day, not behind a brief inbox.
What you will own
- Write ad copy, hooks and video scripts for Meta, YouTube and Google
- Write landing pages and product pages built to convert
- Write email and WhatsApp flows (welcome, abandoned cart, win-back) in Klaviyo or a similar tool
- Write many variants for testing, each labelled by angle
- Work daily with the Creative Strategist, and read results with them and the performance marketing team before you write the next round
- Follow ad platform policies and ASCI guidelines on health, before-and-after and finance claims
You probably are
- 2 to 5 years writing direct-response or ad copy, with results you can describe
- A portfolio of ads and landing pages
- You know Meta and Google ad formats and their character limits
- You understand A/B testing
- You have used Klaviyo or a similar email tool
A bonus if you have
- Scripts in Hindi or Hinglish
- Shopify page builders such as GemPages or Shogun
- Behaviour tools such as Microsoft Clarity or Hotjar
What you'll grow into
Senior or lead copywriter for performance, owning the angle library and coaching other writers.
Where you would work
On-site at our office in Vijayanagar, Indore, or remote from anywhere in India. Both options are open for this role. Remote hires may occasionally be asked to visit the Indore office.
How hiring works
- 01Apply. Send your CV, your portfolio or showreel link if the role asks for one, where you want to work (on-site in Indore or remote within India), your current city, your years of relevant experience and your answers to four short questions. A recruiter reviews every application against the role's requirements.
- 02A structured interview. 30 to 45 minutes with the hiring manager. Every candidate for a role gets the same core questions, built from what the role needs.
- 03A practical task. Early-career roles: a live task of 60 to 90 minutes, at the office or on a video call. Mid and senior roles: a task of a few hours on a realistic brief, with no live client data.
- 04A final conversation. With the department head and a founder. We agree on-site or remote work, your joining date and terms here, and take references before any offer.
