● Instamart ads agency

Instamart ads agency for brands that ride the Swiggy basket.

Instamart sits inside Swiggy, where people already order meals. We plan placements around meal times, cooking and get-togethers, so your product lands in the basket at the right hour.

See the work

A hand holding a phone showing sponsored product results in the Instamart app — **Swiggy app**Food and groceries together

Two phones showing the Blinkit and Zepto home screens — **Meal times**Hours that matter

A tablet showing a Zepto partner dashboard with stock availability by pin code — **Basket**What goes with what

A laptop showing a Blinkit partner dashboard with sales by city — **Members**Regular Swiggy users

A phone showing an Instamart search results screen with product tiles. — Meal times and the basket

In short

Instamart advertising is the work of getting a product into Swiggy Instamart baskets at the moments people shop for them: meal times, cooking at home, evenings in and weekend get-togethers. Because Instamart lives inside the Swiggy app, it reaches people who already use Swiggy for food, which suits snacks, drinks, cooking staples and household needs.

Inside Swiggy. Shoppers arrive from food orders.
By the hour. Meals and evenings change the basket.
Pair it. Place it where it is bought with others.

Read the full guide

Monday Marketing Company (MMC) runs Instamart ads and listings for D2C and consumer brands, with a plan written for Swiggy Instamart rather than copied from Blinkit or Zepto.

How Instamart works for brands

Swiggy Instamart delivers groceries and household items from nearby dark stores, inside the same Swiggy app many people use to order meals. Shoppers often move between a food order and a grocery top-up, so meal times, eating in and cooking at home shape what they add.

Stock still decides visibility area by area, and ads run through Swiggy's own tools. Instamart is one of three apps we plan under quick commerce marketing agency work; Blinkit and Zepto each get their own plan.

What our Instamart ads agency does.

Six jobs for brands selling on Swiggy Instamart.

Swiggy audience plan. Messages for people who use Swiggy for meals and groceries.
Hour and day budgets. Spend weighted to when your category sells.
Basket pairings. Placements next to the products yours is bought with.
Search and category ads. Intent and discovery placements, each with a job.
Meal-moment creative. Banners and images that fit cooking, eating in and get-togethers.
Margin reporting. Instamart read next to total sales and contribution margin.

Why brands run Instamart ads with MMC

Instamart is shopped around meals by Swiggy users, so we plan by moment and basket.

Moment-led. We plan for meals, evenings and weekends, not a flat calendar.
Basket-aware. Products are placed where they are bought together.
Clear formats. Each placement has a job: intent, discovery or a planned moment.
Profit view. Every rupee is judged after platform costs.

Category listing

Win the tile One or two seconds to earn a tap

Snack bar
SerumRe-cut
Jar
Candle
Shirt
Gift box

Sponsored placement Bought by search term and category

Search term

Your product
Ad
Result 2
Result 3

Stock by area Ads run where the product is on the shelf

Area 1AvailableAds on
Area 2LowAds trimmed
Area 3OutAds off

Keep the shelf stocked Signals shared before visibility lapses

Stock signalLow in an areaSupply teamReplenishment plannedAds back onShelf restocked

Blended read The channel judged on what it adds

App report

AttributedThin data

Total sales and margin

Business levelRead this

Illustrative layout of a quick-commerce category listing. Not a client account, no real figures. Blinkit, Zepto, Instamart, Swiggy and their logos belong to their owners.

The work, shown

What we do inside an Instamart ads account.

01
Plan for people who use Swiggy for meals.
Products and messages that fit cooking, eating in and topping up a meal.
02
Weight spend to the hours that sell.
Morning, evening and weekend baskets differ, so budgets follow them.
03
Place products where they pair.
Next to the items yours is usually bought with.
04
Give each placement a job.
Search for intent, category for discovery, banners for planned moments.
05
Read Instamart against total sales.
Ad sales, total Instamart sales and margin after fees, side by side.

Where Instamart spend leaks

Five places Instamart budgets leak.

Listing viewTap a number to see where it breaks and how we run it.

Product tile

App-wide bids

Area out of stock

Stock signal

App vs total

Illustrative diagram, not a client account. No real figures.

1
Audience
Treating Instamart as a separate grocery app with new shoppers.
Instamart is part of the Swiggy app, so many shoppers are regular Swiggy users who switch between ordering a meal and ordering groceries.
How we run it. We plan around that habit: products that suit cooking at home, eating in and topping up a meal, with messages that fit those moments.
2
Time of day
Running the same bids around the clock.
What people add changes across the day: breakfast staples in the morning, snacks and drinks in the evening, party needs at weekends.
How we run it. Where the ads platform allows, we weight budgets to the hours and days your category sells, and check the results each week.
3
Pairings
Advertising a product on its own.
People shop Instamart for a meal or an occasion, so products that go together are bought together.
How we run it. We place products where they pair naturally, such as mixers with snacks or spices with cooking staples, and plan bundles if the margin allows.
4
Search and banners
Bidding on everything the platform offers.
Instamart ads run through Swiggy's own ad tools, with search, category and banner placements that suit different jobs.
How we run it. We use search for intent, category placements for discovery and banners only for planned moments, and confirm current formats in your account first.
5
Measurement
Trusting the app's ad report alone.
App reports show ad-attributed sales, not what the channel adds to the business after fees and discounts.
How we run it. We read Instamart next to your total sales and contribution margin, and keep only the spend that adds profit.

Not sure where to start?

Want this looked at for your brand?

On a call, with a senior strategist. We say where we would start and what the first 30 days look like.

Get my growth plan

Moments

Planning Instamart around meals and moments.

Morning
Breakfast and daily staples
Products bought for the start of the day get visibility when the basket is planned.
You get: Morning placements that fit.
Evening
Snacks, drinks and eating in
Evening baskets lean to snacks, drinks and quick meals, so spend follows them.
You get: Evening budgets with a reason.
Weekend
Get-togethers and cooking
Party and cooking-at-home baskets need pairings and planned banners.
You get: Weekend moments planned in advance.
Weekly review
Move spend to the hours that sell
We read sales by hour, day and pairing, then adjust.
You get: A plan that follows real baskets.

Instamart and Swiggy set their own image, offer and ad rules and change them, so we work from the current guidelines in your account. The stops show the order of the work, not a promise of results.

Instamart ad formats and where budget goes first.

Where budget goes first

Search and category placements at the hours and days your category sells.

Shoppers search by need or browse a category, so those placements meet intent. Some apps also offer banner or display formats, and we confirm what your panel offers.

Where it waits

Round-the-clock bids and banners with no planned moment.

Spend there reaches shoppers who cannot buy, so it waits until the tile is ready and the stock is there.

Common questions

Questions about Instamart ads.

What is an Instamart ads agency?

An Instamart ads agency plans and runs a brand's advertising on Swiggy Instamart: search and category placements, banners for planned moments, timing by hour and day, and listings that convert. MMC does this for D2C and consumer brands and judges it on margin after platform costs, read next to total sales.

Is Instamart the same as Swiggy?

Instamart is Swiggy's quick-commerce service. It sits inside the Swiggy app, next to food delivery, and Swiggy also offers it as its own app. That is why many Instamart shoppers are regular Swiggy users, and why we plan around meals and eating in.

What ad formats does Instamart offer?

Instamart ads run through Swiggy's ad tools, with placements in search results, category pages and banners. Formats, names and minimums change, so we confirm what your account offers before planning budget, and give each placement a clear job.

When should Instamart ads run?

When your category is bought. Breakfast staples, evening snacks and weekend party needs sell at different hours and days, so we weight budgets to those moments where the ads platform allows, and check sales by hour and day every week.

How much do Instamart ads cost?

Your ad spend is paid to Swiggy and sits outside our fee. Spend depends on the placements, categories, hours and areas you choose and how competitive they are. We quote our own fee after a call, once we have seen your listings and margins, and we do not publish a price list.

How should Instamart fit with Blinkit and Zepto?

Each app gets its own plan and budget. Instamart's link to Swiggy food orders makes meal moments and pairings more important there, while other apps lean more on search or browsing. We read all three together against your total sales.

Do you guarantee results on Instamart?

No. We do not control Swiggy's placements, rules or stock, so we cannot promise sales or a position. We commit to a written plan, listings made for the app, spend tied to real moments and honest reporting.