● Zepto ads agency

Zepto ads agency for brands shoppers find while browsing.

Zepto shoppers scroll a picture-heavy app and add things they did not plan to buy. We plan launches, browse placements and offers so a new product gets tried, then reordered.

See the work

A tablet showing a Zepto partner dashboard with stock availability by pin code — **Browse**Home and category rows

Two phones showing the Blinkit and Zepto home screens — **Launch**First trial

Blinkit staff picking items in a dark store aisle — **Offers**Price per unit

A hand holding a phone showing sponsored product results in the Instamart app — **Repeat**The weekly basket

A tablet showing a Zepto stock availability map by area. — Browse, try, reorder

In short

Zepto advertising is the work of getting a product noticed while shoppers browse Zepto's home screen and category pages, turning that first trial into a reorder, and keeping offers inside your margin. It suits brands launching new products or flavours, and products people buy every week or two.

Browse first. Be seen before the search.
Launch with a plan. Trial, then reorder.
Offers from margin. Not blanket discounts.

Read the full guide

Monday Marketing Company (MMC) runs Zepto ads and listings for D2C and consumer brands, with a plan written for Zepto rather than reused from Blinkit or Instamart.

How Zepto works for brands

Zepto delivers from nearby dark stores, and its app leans on pictures: home-screen sections, category rows and offers that shoppers scroll through. Many baskets include products that were not on the shopper's list, which makes browse visibility as important as search.

Zepto also runs a paid membership and a ready-to-eat food service, so offers and food and beverage categories need care. Zepto is one of three apps we plan under quick commerce marketing agency work; Blinkit and Instamart each get their own plan.

What our Zepto ads agency does.

Six jobs for brands selling on Zepto.

Browse placements. Home and category rows where your product fits the moment.
Visual listings. Images that stand out at small size beside brighter packs.
Launch windows. Planned visibility and trial for new products and flavours.
Offer design. Bundles, pack sizes and offers set from unit economics.
Repeat visibility. Keeping the product in front of people who bought it before.
Margin reporting. Zepto read on repeat and margin, next to total sales.

Why brands run Zepto ads with MMC

Zepto rewards products that catch the eye and get reordered, so we plan for both.

Launch discipline. New products get a written launch plan, not a listing and a hope.
Unit economics first. Offers are set from what an order leaves you.
Built for repeat. We judge the channel on the second order.
Separate plans. Zepto gets its own plan, read alongside the other apps.

Category listing

Win the tile One or two seconds to earn a tap

Snack bar
SerumRe-cut
Jar
Candle
Shirt
Gift box

Sponsored placement Bought by search term and category

Search term

Your product
Ad
Result 2
Result 3

Stock by area Ads run where the product is on the shelf

Area 1AvailableAds on
Area 2LowAds trimmed
Area 3OutAds off

Keep the shelf stocked Signals shared before visibility lapses

Stock signalLow in an areaSupply teamReplenishment plannedAds back onShelf restocked

Blended read The channel judged on what it adds

App report

AttributedThin data

Total sales and margin

Business levelRead this

Illustrative layout of a quick-commerce category listing. Not a client account, no real figures. Blinkit, Zepto, Instamart, Swiggy and their logos belong to their owners.

The work, shown

What we do inside a Zepto ads account.

01
Pick the rows where your product fits.
Home and category placements chosen for the moment your product suits.
02
Make the image stand out at small size.
Colour, contrast and the variant readable beside brighter neighbours.
03
Give each launch a window.
Planned placements and a trial offer for a new product's first weeks.
04
Set offers from unit economics.
Pack sizes and bundles before blanket discounts.
05
Move budget to what is reordered.
Repeat orders and margin decide where spend goes next.

Where Zepto spend leaks

Five places Zepto budgets leak.

Listing viewTap a number to see where it breaks and how we run it.

Product tile

App-wide bids

Area out of stock

Stock signal

App vs total

Illustrative diagram, not a client account. No real figures.

1
Home and category placements
Waiting for shoppers to search for you.
A large share of quick-commerce discovery happens while scrolling rows and categories, before anyone types a search.
How we run it. We plan placements on the category rows and home-screen moments where your product is a natural pick, and keep search for brand and need terms.
2
Visual listing
A pack shot that disappears among brighter neighbours.
Zepto's layout is image-heavy, so colour, contrast and a readable pack decide the first glance.
How we run it. We prepare images that stand out at small size beside competitors, with the variant and size visible without opening the page.
3
Launch plan
Listing a new product and hoping it gets found.
A new product has no reviews or sales history on the app, so it needs planned visibility for its first weeks.
How we run it. We plan a launch window with placements, a trial offer if the margin allows, and a check on stock in the launch areas.
4
Offers and pricing
Discounting to match every competitor.
Shoppers compare price per unit across neighbouring products, and deep offers can turn each order into a loss.
How we run it. We set offers from your unit economics, compare price per unit honestly and use bundles or pack sizes instead of blanket discounts.
5
Repeat purchase
Judging the channel on first orders only.
For products bought every week or two, profit comes from reorders, not from the first trial.
How we run it. We watch repeat behaviour where the panel shows it, keep the product visible to past buyers and judge Zepto on repeat and margin.

Not sure where to start?

Want this looked at for your brand?

On a call, with a senior strategist. We say where we would start and what the first 30 days look like.

Get my growth plan

Launch

A Zepto launch, step by step.

Before launch
Check stock where you will advertise
Launch areas are chosen where stock is confirmed, so trial is not wasted on an empty shelf.
You get: A launch area list.
Launch window
Give the new product planned visibility
Placements and a trial offer, if the margin allows, for the first weeks.
You get: First trials you can read.
After first orders
Read what got tried and kept
Which variants and sizes earned reorders, and which only sold once.
You get: A keep, fix or drop list.
Steady state
Shift budget to what is reordered
Spend moves to the products that come back, and offers are trimmed.
You get: A plan built on repeat.

Zepto sets its own image, offer and ad rules and changes them, so we work from the current guidelines in your panel. The stops show the order of the work, not a promise of results.

Zepto ad formats and where budget goes first.

Where budget goes first

Browse placements and launch windows for products that people reorder.

Shoppers search by need or browse a category, so those placements meet intent. Some apps also offer banner or display formats, and we confirm what your panel offers.

Where it waits

Deep blanket discounts, and products bought once a year.

Spend there reaches shoppers who cannot buy, so it waits until the tile is ready and the stock is there.

Common questions

Questions about Zepto ads.

What is a Zepto ads agency?

A Zepto ads agency plans and runs a brand's advertising on Zepto: placements while shoppers browse, search ads for brand and need terms, launch plans for new products and offers that stay inside the margin. MMC does this for D2C and consumer brands and judges it on repeat orders and margin.

How do you launch a new product on Zepto?

We confirm stock in the launch areas, prepare listing images that stand out at small size, plan placements for the first weeks and add a trial offer only if the margin allows. Then we read which variants were reordered and move budget to them.

What ad formats does Zepto offer?

Zepto offers brands placements in search results, category pages and home-screen sections, and display formats such as banners. Formats and rules change, so we confirm what your Zepto ads account offers before planning budget, and weigh browse placements more heavily than on a search-led app.

How much do Zepto ads cost?

Your ad spend is paid to Zepto and sits outside our fee. Spend depends on the placements, categories and areas you choose and how competitive they are. We quote our own fee after a call, once we have seen your listings and margins, and we do not publish a price list.

Should we discount to win on Zepto?

Not by default. Shoppers compare price per unit with the products beside yours, but blanket discounts can make every order a loss. We prefer pack sizes, bundles and short trial offers set from your unit economics.

How should Zepto fit with Blinkit and Instamart?

Each app gets its own plan. The apps differ in where shoppers discover products, in their areas and in what their panels report, so we budget each on its own results and read all three together against your total sales.

Do you guarantee results on Zepto?

No. We do not control Zepto's placements, rules or stock, so we cannot promise sales or a position. We commit to a written plan, listings made for the app, offers inside your margin and honest reporting.